The Communications Officer will oversee the committee. The committee shall be charged with developing and maintaining the overall communications and marketing strategy for the Board and the school, as well as development/maintenance of messaging and brand identity for TMSA and its sub-brands. This includes items such as: oversight of the Governing Board and School web properties, social media, print, digital collateral (e.g., newsletters and brochures), dissemination of school information and messaging to state, county, community, and media stakeholders. The committee must maintain and approve any and all use of the brand assets.  (e.g., logos, taglines, tone and style guides).