Motion to adjourn
By: Tanya Watkins Seconded by: Marcus Vassell
There was no notable discussion on the motion.
DeKalb Preparatory Academy
DPA Development Committee
Regular Meeting/Dev Committee - Friday April 17th, 2020 @9:30 AM
Meeting Minutes
Attendance Summary
| Name | Status | Arrival Time | Departure Time |
|---|---|---|---|
| Tanya Watkins | present member | On Time | At Adjournment |
| Wanda McKay | present member | On Time | At Adjournment |
| Marcus Vassell | present member | On Time | At Adjournment |
Welcome and Call to Order
Development Meeting Notes
DEVELOPMENT COMMITTEE MEETING
AGENDA & NOTES FOR MINUTES
VIRTUAL MEETING DATE: APRIL 16, 2020
IN ATTENDANCE: M. Vassell, C. Estes, T. Elmore, T. Watkins, T. Syed, & W. McKay
Attachments:
· Meeting Agenda
· 2020-2021 (Internal) Development Budget Draft
· Fundraising Plan Documents
I) Development Office Administrative Updates and Admin Projects
DPA PRIORITIES per HoS:
· Request: Outline for Development Committee DPA’s Grant Opportunities for 2020-2021 based on current “Strategic” priorities & programs.
· DPA AVC Budget (April)
· Fundraising Plan Documents (April)
o Plan Worksheets
§ £ Dashboard FY 2019, 2020 + Private Donations
§ þ Development Calendar & Strategy Worksheet
§ £ Development (Action) Plan
§ £ Annual Campaign by Month with Gift Table & Grants
·
II) Development & Marketing Campaigns & Projects
ANNUAL CAMPAIGN
DEVELOPMENT:
February 3rd- April 30th:
Recap:
· February 3rd – March 27 DPA’s Development Staff engaged with the Georgia Center for Nonprofits to lay the framework for DPA’s new annual campaign.
· March 16- April 16th DPA’s Development Staff and Board Development Committee began participating in paid consulting sessions to develop DPA’s 2nd Development & Fundraising Plan.
· Note: The effects of the pandemic on DPA scholars has altered the message and reason for the campaign. A new approach was designed. This new theme idea is “DPA Great Give: SOS - Support our Scholars”.
ANNUAL CAMPAIGN
LAUNCH:
May 1- May 29th
Next Steps:
· April 16th- April 30th Finalize Spring Solicitation Materials for New
· New Timeline
o Social Media Ambassador Recruitment 4.27- 5.8
o Social Media Momentum Build 4.30- 5.15
o Head of School Update and Ask 5.5
o Board Letter 5.1 via email and mail 5.1
o Great Give – Give Day Emails 5.19 & 5.20
o Why I Give to the Great Give – (All SM) 5.20- 5.29
· Campaign Materials for Review
o Board Letter
o Head of Schools Letter
o Emails
o SM Posts
MARKETING
Stock Photo Strategy for Marketing Posts
· DPA Media Day (Originally Re-Scheduled for 4.22) was cancelled this school year but I’m recommending that we only postpone these photos or a stock photo, as they would be center in upcoming Fall fundraising campaigns.
ONLINE FORMS
& PAYMENTS:
UP NEXT: SUMMER 2020 - Ways to Give Form(s), DPA Uniform Shop, and other revenue generating or donor acquisition forms. Shopping Cart for DPA Clothing & Swag Items – Still in line for testing. Waiting for an item to sell.
GARDEN OF HOPE
· Deliveries for Lettuce Grow Farmstand and Essential Kit as well as Captain Planet Foundation in-kind contributions will be held until the Summer. The CPF has also extended the required course deadline to June 15th.
PARTNERSHIPS:
· Will report on partnerships with corps and organizations such as Chick-fil-A and HealthMPowers, Inc., once we have touched base with them after the lockdown. Plans are to move forward with MOU’s that are already in place with each partner 2020-2021.
Meeting Question: How can I directly help with or provide resources to help
The Meeting was Adjourned
The meeting adjourned at approximately 10.45 am