DeKalb Preparatory Academy

DPA Development Committee

Regular Meeting/Dev Committee - Tuesday November 12th, 2019 @10:00 AM

Meeting Agenda

Welcome and Call to Order 1 minutes

The meeting was called to order by the committee chair at 10:30am.

Actions:

  1. Approve the agenda as submitted

Minutes for Approval 5 minutes

DEVELOPMENT COMMITTEE MEETING

AGENDA & MINUTES

MEETING DATE: NOVEMBER 12, 2019

 

IN ATTENDANCE: Tanya Watkins, CFRE, Viola Blackshear, Christopher Estes


I)                  Development Office Administrative Updates and Admin Projects


Development Committee

Recruitment:                            Marcus Vassall (Committee Chair), Harry Stern (Ex-Officio), Viola Blackshear; Other: Christopher Estes; Invited: Wanda McKay


Strategic Plan:                         Development & Administration to review & prioritize goals from most recent strategic plan to work toward until the next plan is complete. Strategic Plan revision expected Fall 2019 per Christopher Estes on 11.6.19.


Fundraising Plan:

Final revision expected after strategic priorities are outlined. DPA’s fundraising efforts remain focused on DPA’s four identified priority areas, Student Life, Technology, Fine Arts Capital & Annual Funding.


Fundraising Policies:                Board approval expected November meeting.    


Plans for immediate roll-out of policies to administrators and lead teachers for implementation throughout DPA, supporting Development efforts that lay the foundation for a culture of philanthropy at DPA. The revenue generated from the implementation of plans shaped by these policies, will enable DPA to maintain as well as improve, the operations and educational programs of the school. These policies also highlight the opportunities for DPA to connect with the larger community through online, direct mail pieces and other updates that communicate the school’s mission and accomplishments.


II)               Development & Marketing Campaigns & Projects


MARKETING &

BRANDING:

Since June 2019 DPA Administration had been working to secure bids for the development and/or refinement of DPA’s branding standards, visual identity and key messaging. In August the Development Staff was assigned the task of acquiring two additional bids. In September the Development Committee communicated during the board meeting, the need for the project as well as the need to establish and share DPA’s mission, vision and key messaging before launching our first outside campaign to constituents in the community. This project has been put on hold temporarily, to be assessed prior to the strategic planning process per Estes 11.12.19.


Respectfully Submitted,


Tanya Watkins, CFRE

Director of Development

Actions:

  1. Approve the agenda as submitted